Stella, ANWB, KPN en AXA make a firm fist against theft of e-bikes

For a long time, bike theft has been growing explosively year on year. Stella, AXA, ANWB and KPN are joining forces to tackle this problem on a large scale. Starting today, Stella, the market leader in e-bikes, is making all its e-bikes connected. With its Zorgeloos Fietsen package, Stella is offering its customers a total package with ANWB theft insurance, an AXA GPS module and connectivity by KPN.

E-bikes with a GPS module are always traceable, something that figures show to be effective. More than eighty percent* of connected e-bikes are found again, thanks to the built-in chip. Stichting Aanpak Fiets- en E-bikediefstal (S.A.F.E.), which dedicates itself to reducing bike theft, is very pleased with the initiative. “This will enable us to thwart the rise in crime in this area,” says Guus Wesselink, chairman of S.A.F.E. “It is a fact that e-bikes with GPS protection are stolen less often and are almost always found again.”

Maurice Janssen Duijghuijsen, director of KPN IoT sales backs this up. “We are seeing that an increasing number of companies regard making their products or services ‘connected’ as a good way of giving their customers added value. We are proud that thanks to our connectivity we are a vital part of Stella’s connected e-bike. All Stella e-bikes can henceforth count on the reliable and secure connection of KPN, both in the Netherlands and elsewhere.”

Stella endorses this. “The internet coupling provides a host of benefits in the field of safety and cycling enjoyment. The customer doesn’t have to worry about things like theft and breakdown assistance,” says Stella spokesman Johan Makaske. “The connectivity ensures that we are permanently connected with our customers.”

For more information, read Stella’s news release here.

* https://hetccv.nl/nieuws/grote-stijging-aangiften-diefstal-van-e-bikes-en-bakfietsen/