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16 November 2020 - At the heart of society

KPN again official partner edivision

Starting this season KPN, lead sponsor of the Eredivisie, is committing itself to the edivisie as Official Partner. In fact, this is a recommencement of the partnership: KPN was previously Official Partner of the edivisie in the seasons 2017-2018 and 2018-2019. KPN is committing itself to the official EA SPORTS FIFA 21 competition of the Eredivisie and DreamHack Sports Games for two years, with an option for a third year. Areas in which it will be visible include the gameplay and the social posts of the edivisie.

The link between KPN and the edivisie is a logical one. KPN is lead sponsor of the Eredivisie, and with its Official Partnership with the edivisie is now focusing even more on a younger target audience. And fiber optics is extremely popular among gamers.

In the years ahead and in close collaboration with the edivisie KPN will produce several content formats for the edivisie community and gaming fans outside it. With edivisie players in the lead, KPN branded items will be displayed every week on the edivisie Instagram account and KPN will also offer high-quality campaign-based video formats.

“As sponsor of the Eredivisie and the KNVB, KPN has been involved intensively in Dutch football for many years,” says Mark Versteegen, responsible for sponsorships at KPN. “We support the sport across the entire spectrum, ranging from the Eredivisie, the Dutch men’s national side and the successful women’s team to local amateur clubs. The sponsorship of the edivisie is a great addition to our football partnerships, allowing us to reach a large number of young gamers. Esports is actually one of the world’s fastest growing sports communities. With our superfast and stable fiber-optic network and 5G, the quality of gaming via KPN is second to none.”

“We are delighted to welcome KPN as our new Official Partner for the edivisie,” says Roger Lodewick, CEO of DreamHack Sports Games. “In partnership with KPN we look forward to connecting even more people and reaching an even younger audience for the Eredivisie clubs, players and spectators. KPN is an icon in the provision of support for sport in the Netherlands and we couldn’t be happier to have them on board as our partner.”

“Along with my colleague Arnoud Schonis I look back with pleasure and pride on KPN’s previous period as partner, particularly the success of the KPN edivisie Cup,” adds Marc Rondagh, Business Development Manager at the Eredivisie CV. “It was a fantastic success, with more than 5,500 Dutch EA SPORTS FIFA 19 players registering. We look forward to an even more successful partnership and are extremely proud that a third premium brand has committed itself to our competition.”

Starting on Tuesday, November 17, the edivisie can be seen live on the edivisie YouTube channel every Tuesday and Wednesday from 6 pm to 9.15 pm.

About the edivisie
The edivisie is an initiative of the Eredivisie CV, in partnership with the 18 Eredivisie clubs, EA SPORTS™ and DreamHack. The edivisie is part of EA SPORTS FIFA Global Series. In the edivisie, esporters from the 18 Eredivisie clubs battle for the championship and prize money of € 100,000 in the game EA SPORTS FIFA 21. For the Eredivisie and the Eredivisie clubs the edivisie is an innovative platform for reaching young people and enhancing the involvement of existing fans in their club. The edivisie is supported by DreamHack, KPN, FBTO and H&M. More information via edivisie.nl.

About DreamHack Sports Games
DreamHack Sports Games is a prominent esports company in the Sport Games genre and, together with traditional IP sports right holders, organizes esports competitions and tournaments. It has been set up as part of DreamHack, the pioneers in esports and one of the biggest global esports and gaming festival companies.

Since 2019 DreamHack Sports Games has been an independent company and part of the portfolio of esports and gaming companies of Modern Times Group. It currently runs three national FIFA competitions: eSuperliga (Danish football Premier League), edivisie (Dutch football Premier League) and eAllsvenskann (Swedish football Premier League), as well as the first esports golf series in a joint venture with the European Tour and Topgolf Entertainment Group. More information can be found on dreamhacksportsgames.com and mtg.com.

About KPN
KPN has been the leading supplier of telecommunication and IT services in the Netherlands for almost 140 years. Everyone in the Netherlands uses the KPN network directly or indirectly every day, from the fiber-optic connections in the ground to the ATMs in stores or the matrix signs above the freeways. Via the nationwide network of the Netherlands, in which KPN is continually investing by laying fiber optics and rolling out technology such as the new mobile 5G network, KPN serves consumers and business customers with telephony, data, TV, cloud, workstation and security services. KPN has an open network on which other providers offer services as well. More information on www.kpn.com