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Main sponsor of skating for 10 years

When it's freezing, the Dutch thaw out. Because skating has such a power to connect, KPN was lead sponsor of the KNSB (Royal Dutch Skating Association) for 10 years. We have given all skating lovers a helping hand: from professionals like Sven Kramer to natural ice skaters and children trying skating for the first time.

After ten successful years, the collaboration will end in the summer of 2020. Both KPN and KNSB look back on a fruitful partnership that started in 2010 after the Vancouver Winter Olympics. With the support of KPN, the skating sport has been able to develop further, skating enthusiasm struck again during natural ice winters and a strong program was set up to teach children how to skate. Together with the KNSB we also built schaatsen.nl, now the most visited skating website in the Netherlands.

The Dutch skating heroes, both long track and short track, were particularly successful at the Sochi Winter Games (24 medals) and PyeongChang (20 medals). In addition, over 400,000 KPN customers have been able to attend skating events or skate on The Coolste Baan in the Netherlands at the Olympic Stadium in Amsterdam and other ice rinks across the country in the past decade.

This is what we have done around skating:

Special ice rinks

The Netherlands’ Coolest Rink

KPN made it possible for skating fans to strap on their blades at unique locations. For example, in the winter of 2018, we turned the Olympic Stadium in Amsterdam into one giant ice rink: the Netherlands’ Coolest Rink. Just as in 2014, when we did this for the first time, this was an ice rink for everyone: from school children to professionals.

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High-tech skating chair

Keeping the youngest children upright

Together with several Olympic champion Sven Kramer, KPN launched a hypermodern version of the classic kitchen chair that has kept children upright on the ice for generations. Research suggested that many children could not skate. With this advanced chair, KPN wanted to introduce the youngest children to the pleasure of skating. After the debut of the chair on the Netherlands' Coolest Rink, it was also found at the ICE TIME! festival at various temporary locations.

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Natural ice

Frost brings skating fever

When it’s been freezing for a few days, something special happens in our country. As soon as there is natural ice, the focus shifts to canals, lakes and flooded meadows and we all want to have some time on the ice. If there’s something that connects people in the Netherlands, it’s our love of natural ice.

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KPN national championships

Festive atmosphere in the KPN clubhouse

At the KPN Allround & Sprint national championships, it was all about the best skaters in our country setting fast lap times and winning medals. But the entertainment was just as important. Performances, mascotte races, games and autograph sessions provided additional excitement in Thialf.

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ICE TIME! Kids Club

Getting acquainted with a cool sport

To show children aged between 6 and 12 what fun ice skating and inline skating are, KPN and the KNSB had started the ICE TIME! Kids Club. Champions such as Barbara de Loor, Annamarie Thomas and Mariska Huisman shared their enthusiasm for the sport at special ice skating and inline skating clinics. A special curriculum was developed that was available free of charge for primary schools. Every year tens of thousands of children learned how to skate with the ICE TIME! Kids Club, both on the temporary ICE TIME! rinks in the country as well as on the 400-meter artifical ice rinks.

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Skating fun in the village square

During the winter season (December and January) small and sociable ice rinks were constructed on village or town squares throughout the Netherlands. Children took their first steps at learning to skate on these rinks. And the ICE TIME! Kids Club provided lessons there for youngsters.

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Everything that skating fans want to know

Every season, more than 5 million skating fans visit Schaatsen.nl, the interactive portal developed by KPN in association with the KNSB. On the website you’ll find the latest news, background, results, exclusive video reports, biographies of athletes and an up-to-date competition calendar.

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KPN Skating Friends Day

Together on ice

Sport should also be possible for people with disabilities. That is why KPN supported the Disabled Sports Fund and jointly we have organized the annual KPN Skating Friends Day. Together with family and friends, more than 2,000 children with disabilities came to skate and participate in activaties on and around the ice. A great success were the clinics that were held by former skaters who helped the children to get acquainted with the skating sport in a playful way. The KNSB was also an organizer of this initiative.


At home in the stadium